New IW Medien Digital Identity

Explore IW Medien’s bold new digital presence! ✨ Together, we reimagined the way the Institute of the German Economy tells its story online—clearer, fresher, and more engaging than ever before. From the ground up, we crafted a holistic design concept that set the stage for a new era of communication: a modern design language, a versatile brand book, and scalable assets for web, social media, and editorial layouts. This transformation isn’t just about visuals—it’s about shaping a digital identity that radiates credibility, innovation, and accessibility. Every detail of the experience was designed to bring consistency across all touchpoints while giving the brand a confident new voice in the public sphere.

With strategy, creativity, and precision, we built a design foundation that will grow with IW Medien and inspire their audience across channels. 🚀



Role: UI / Art Direction 👨🏻‍💻
Agency: IW MEDIEN
Client: IW MEDIEN